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    Just-A-Swingin' — stores we love

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    STORES WE LOVE, A WINKY&DUTCH FAVORITE

    WHAT'S NOT TO LOVE ABOUT TENDER BUTTONS

    TENDER BUTTONS IS 1 IDEA, SUPPORTING 1 NICHE, ON 4 FLOORS OF 1 STORE

    Winky&Dutch product categories also include buttons, so it's no surprise we have worked with Tender Buttons for years, but that's just one of many reasons we love this store.  They have been in business for 50 years, thats 50 years of serious dedication when you consider it is all buttons, all the time. Their expertise and passion for this niche business is unmatched. They are recognized annually by print & digital publications ranging from New York Magazine, Gothamist, to travel books dedicated to finding the most impressive & unique destinations to see/experience in New York City. No one serves their niche more diligently or passionately than Millicent Safro and her team at Tender Buttons.

    In the opinion of this blogger/writer, the most obvious reason to love this store, is the answer I received from the owner of Tender Buttons, Millicent Safro when I asked her how, after 50+ years in business did she continue moving forward with such apparent joy and enthusiasm. Without pause, she exclaimed, "Because every single day is a visual delight."   This is why we love Tender Buttons.
    Visit Tender Buttons at 143 East 62nd St, New York, 10065